I am recently working for a company with heavy spending in Google Ads SEM.
In the keyword list, I find that there are huge list of keywords in this pattern:
They were using a digital marketing agency until I joined, and I find that they use a lot of BMM (Broad Match Modifier). This is good but somehow lazy in my opinion. Anyway I am not going deep into Broad Match Modifier vs Phrase Match debate today.
+Google+is+goodThe digital marketing agency setup many keyword targeting similar to this.
This is my first time to see such a targeting – I actually find it nonsense
+Google +is +goodI always target BMM keywords like this.
The “No Space” version actually receives impression so I wonder if this really works. Thus, I googled and found this post on Google Ads Community:
The right way to use BMM is adding space to each term.