Broad Match Modifier without spaces in Google Ads

I am recently working for a company with heavy spending in Google Ads SEM.

In the keyword list, I find that there are huge list of keywords in this pattern:

They were using a digital marketing agency until I joined, and I find that they use a lot of BMM (Broad Match Modifier). This is good but somehow lazy in my opinion. Anyway I am not going deep into Broad Match Modifier vs Phrase Match debate today.

+Google+is+good

The digital marketing agency setup many keyword targeting similar to this.

This is my first time to see such a targeting – I actually find it nonsense

+Google +is +good

I always target BMM keywords like this.

The “No Space” version actually receives impression so I wonder if this really works. Thus, I googled and found this post on Google Ads Community:

https://www.en.advertisercommunity.com/t5/Performance-Optimization/Broad-Match-Modifier-Without-Spaces/td-p/472489

The right way to use BMM is adding space to each term.

Digital Agency…hmmm..

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s